Tropezón
CATEGORY
Restaurant/Bar
SERVICES
Brand Identity
DATE
2026
Overview
We developed the complete brand identity for Tropezón, a tapas restaurant and gin bar by Lost Boy & Co. founders Randy Alonso and Chris Hudnall. The concept draws from Randy's family ties to Andalucía and the duo's travels through Spanish villages. Built a visual and verbal system around the idea of stumbling into something unexpected, house-infused gins, Moorish-Mediterranean flavors, and an atmosphere that references everything from the Alhambra to the Wild West.
THE OPPORTUNITY
Spanish tapas bars in Miami aren't exactly rare. Tropezón needed to feel authentic without being precious, elevated without losing the casual stumble-in energy of an Andalusian pueblo saloon. The brand had to work for afternoon Sherry sippers and late-night gin explorers alike.
THE SOLUTION
Named it after the bar in Randy's grandfather's mountain village, where every Spanish pueblo has its own "Tropezón." Positioned it as "Sacred Geometry. Slippery Souls"—a meeting point between the deliberate and the accidental. The visual identity references Moorish tile patterns, sunflower fields, and orange groves without hitting you over the head with clichés about Spain. Tone shifts between subtle and playful, serious and surprising, much like the spirit raccoon that became an unexpected brand mascot.
