Eighteen Sunset
CATEGORY
Service
SERVICES
Brand Identity
DATE
2026
Overview
Visual identity exploration for Eighteen Sunset, a five-story mixed-use development in Miami Beach's Sunset Harbour Village. The project centered on crafting a refined brand system that balanced the building's architectural sophistication with its waterfront location, merging the structured lines of modern design with the fluid movement of the Intracoastal.
THE OPPORTUNITY
The existing identity needed to better reflect the premium positioning and unique architectural character of the property. The challenge was creating a visual language that could communicate both the building's structural elegance and its connection to the natural waterfront environment, while maintaining flexibility across physical and digital applications.
THE SOLUTION
A minimalist icon system combining architectural elements with water-inspired forms. The mark merges horizontal layers representing the building's terraced structure with fluid curves suggesting waves and movement. A carefully calibrated color palette draws from Miami's coastal sunsets—teal, coral, and deep navy—grounding the brand in its location. Typography pairs Termina's geometric confidence with Open Sans' approachability, creating a hierarchy that feels sophisticated without being too corporate.
