Prestige National Title
CATEGORY
Service
SERVICES
Brand Identity
DATE
2026
Overview
Built a brand identity that matches the caliber of their clientele: attorney-led closings for luxury residential and complex commercial deals. Messaging emphasizes legal precision and discretion. Visual identity uses gold accents and clean typography to signal sophistication without shouting about it.
THE OPPORTUNITY
Title companies all look the same. Generic blue logos, transactional language, zero differentiation. Prestige National needed to stand apart in a market where trust and discretion matter more than speed, especially when closing eight-figure properties.
THE SOLUTION
We created messaging around "quiet sophistication" and "legal precision." The visual identity uses a refined gold palette and serif typography that feels more law firm than title company. Coined "National Reach, Boutique Precision" as their positioning line. The result is a brand that earns its place at the table with high-net-worth clients and their advisors.
